Advertising- Ethos, Pathos, Logos.

Ethos:

Uses a famous/respected person to convince the buyer that it is a good product because we more likely to trust famous people.

They used a famous person (Kendall Jenner) for people to trust their product and get them into thinking itś good.

Pathos:
Way of persuading in a emotional way.

They showed pathos by trying to make people sad by showing what happens in a everday life to a person with cancer. 

Logo:

Uses factual/ Statistical stament and surveys to get the buyers to thinking it is real. Also use words that mean nothing but sound factual.

It is giving us a factual information by telling the viewers that it only take 30 seconds.














This ad used two ways of persuading. First, Ethos, they used a famous singer, Taylor Swift which convince people to buy coke so they will forget the fact that it´s unhealthy. Second Logos, they added Extraodinary which is nonsense but sound good.

This ad clearly uses pathos by having a picture of a dead bird so people would feel sorry for the animal so they will stop littering.